While brand partnerships can be a powerful vehicle to reach new audiences and even enhance your brand identity, they can also burn resources, dilute your brand equity, or even tigger a PR blunder. Here’s a checklist to ensure your partnerships are strategic and effective: 1. Ensure Brand Alignment Brand alignment is the foundation of any …
How Strategic Brands Pick Their Partners in 5 Steps Read More »
Innovation is the primary engine of growth for many companies, but the journey from concept to market launch is fraught with challenges. Many organizations struggle to turn promising ideas into successful products or services. From resource allocation to market alignment, the road to innovation is paved with obstacles. Implementing a defined stage-gate process tailored to …
The 10 Deadly Predators in your Innovation Process Read More »
The CMO of a startup company faces unique challenges when tasked with quickly establishing a marketing team. These challenges often stem from limited resources, a fast-paced environment, and the pressure to achieve immediate impact. Balancing the need for quick wins while laying the foundation for sustainable growth requires strategic foresight, adaptability, and efficiency. Key challenges …
We need a marketing department. You have 6 weeks. Read More »
In today’s dynamic consumer environment, designing an effective marketing organization is crucial for long-term success. The rapid evolution of technology, shifts in consumer behavior, and heightened competition require marketing teams to be more agile, data-driven, and purpose-oriented than ever before. To meet these demands, marketing leaders must ensure their organization’s structure and processes cover the …
12 Modern Marketing Competencies for Companies Large and Small Read More »
